Culture, service, and the art of beer

Menabrea Lab is the training program through which Birra Menabrea cultivates and shares the culture of Italian beer, right where this story comes to life every day.
A program dedicated to industry professionals, designed to deepen knowledge, refine practical skills, and strengthen the bond between those who brew beer and those who serve it.

An immersive experience in beer culture.
Menabrea Lab is a comprehensive journey into the world of beer: from history to serving techniques, from informed tasting to the industry's future prospects.
Alongside theoretical training, significant emphasis is placed on hands-on experience and discussion to transform knowledge into real-world skills applicable every day at the bar or at the table.
The program has been designed in collaboration with Ad Horeca, a leading provider of Food & Beverage training, and takes place within the historic Biella brewery, the oldest in Italy still in operation.