The Alba International White Truffle Fair has renewed its partnership with Birra Menabrea for the 2024 edition

The Alba International White Truffle Fair, a showcase of the excellence of Italian haute cuisine, has renewed its partnership with Birra Menabrea for the 2024 edition. As per tradition, on the occasion of the Fair, Menabrea gives life to a special edition of its Bionda Premium Lager 33 cl.

The bottle takes up the graphic theme of the Fair, playing on the main elements that make up its visual identity: the truffle, the earth and the truffle dog.

This year the Fair will take place in Alba from 12 October to 08 December 2024. On 13 October, the Menabrea beer and Botalla cheese tasting workshop was held in the Beppe Fenoglio room inside the Cortile del Maglio of the town of the Langhe, with the inevitable sold out.