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The Alba International White Truffle Fair has renewed its partnership with Birra Menabrea for the 2024 edition

The Alba International White Truffle Fair, a showcase of the excellence of Italian haute cuisine, has renewed its partnership with Birra Menabrea for the 2024 edition. As per tradition, on the occasion of the Fair, Menabrea gives life to a special edition of its Bionda Premium Lager 33 cl.

The bottle takes up the graphic theme of the Fair, playing on the main elements that make up its visual identity: the truffle, the earth and the truffle dog.

This year the Fair will take place in Alba from 12 October to 08 December 2024. On 13 October, the Menabrea beer and Botalla cheese tasting workshop was held in the Beppe Fenoglio room inside the Cortile del Maglio of the town of the Langhe, with the inevitable sold out.

Menabrea in Singapore

Since 1846 in Biella, we are now present in over 40 countries. Our expansion is moving forward with great momentum, bringing Italian excellence across borders.
Here’s an example from Singapore in a Menabrea-branded venue. 

Truck in London

April in London is even brighter this year thanks to the introduction of a new fleet of 12 branded Menabrea delivery trucks. One of the new trucks can be seen delivering world famous Menabrea Italian Birra to the iconic Ivy Restaurant in London, England.

Menabrea, brewed exclusively by the Thedy family in Biella, Northern Italy for over 170 years, is imported into the UK and Ireland by the C&C group best known for its Tennents Lager, Magners and Bulmers ciders.

The trucks deliver to over 35,000 accounts across the country.

 

Birra Menabrea renews its participation in the International Alba White Truffle Fair

Birra Menabrea of Biella, Italy renews its participation in the International Alba White Truffle Fair with a special edition bottle dedicated to the event.

Founded in 1846, Menabrea is the oldest active brewery in Italy is for the third consecutive year a partner of the Fair, which has reached its 90th anniversary.

On the occasion of one of the main gastronomic showcases dedicated truffles, Birra Menabrea dedicates a bottle to the theme "AROUND THE WORLD IN 90 YEARS" which is a guide to  the 2020 edition of the Fair.

In the illustration, the tuber “Magnatum Pico” is depicted as a globe demonstrating its journey, "going far and wide", to become one of the most important products of haute cuisine in the world.

The Menabrea special edition is distributed in the usual points of sale in the area.

Quality, tradition and culture are the strength of Birra Menabrea. A beer loved by connoisseurs that has been winning  international awards for 174 years. A success  that can be attributed to  the quality of Biella's waters, in the choice of hops, yeast strains, malt and certainly in the passion of Menabrea’s master brewer and all those involved in the process, from the initial brewing  to bottling.

 

White Cup Porsche Ski Club Italy 2019-2020

Birra Menabrea is  a partner of the sixth edition of the White Cup organised by the Porsche Ski Club Italy, an event that combines the passion for the famous car manufacturer and skiing.

 The competition began on December 15th  with a stop in Selva in the Val Gardena, South Tyrol  and will continue through some of the main ski resorts.

 For each stage there is a three-day event, whose protagonists are all those who love to try their hand at winter sports, also sharing the passion for cars and for the mountains. Participants, in fact, have the opportunity to test themselves in specially prepared winter circuits and racetracks with the supervision and help of professional drivers of the Porsche Sport Driving School.

 Menabrea’s famous  beer welcomes you! Here are the next events in Italy:

 

  •  31 January - 02 February 2020 Ovindoli (AQ)
  • 13-16 February 2020 Champoluc (AO)
  • 13 - 15 March 2020 Madesimo (SO)

Proudly made in Biella since 1846

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TELEFONO: 015.2522320 INDIRIZZO: VIA RAMELLA GERMANIN N.4 13900 BIELLA (BI) ITALIA EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

Birra Menabrea spa p.iva IT01511760025 REA 143476 Registro Imprese 05062920151 Cap. Soc. 2.580.000 iv Societá a Socio Unico

Birra Menabrea spa p.iva IT01511760025 REA 143476 Registro Imprese 05062920151 Cap. Soc. 2.580.000 iv Societá a Socio Unico