The Alba International White Truffle Fair, a showcase of the excellence of Italian haute cuisine, has renewed its partnership with Birra Menabrea for the 2024 edition. As per tradition, on the occasion of the Fair, Menabrea gives life to a special edition of its Bionda Premium Lager 33 cl.

The bottle takes up the graphic theme of the Fair, playing on the main elements that make up its visual identity: the truffle, the earth and the truffle dog.

This year the Fair will take place in Alba from 12 October to 08 December 2024. On 13 October, the Menabrea beer and Botalla cheese tasting workshop was held in the Beppe Fenoglio room inside the Cortile del Maglio of the town of the Langhe, with the inevitable sold out.

Since 1846 in Biella, we are now present in over 40 countries. Our expansion is moving forward with great momentum, bringing Italian excellence across borders.
Here’s an example from Singapore in a Menabrea-branded venue. 

April in London is even brighter this year thanks to the introduction of a new fleet of 12 branded Menabrea delivery trucks. One of the new trucks can be seen delivering world famous Menabrea Italian Birra to the iconic Ivy Restaurant in London, England.

Menabrea, brewed exclusively by the Thedy family in Biella, Northern Italy for over 170 years, is imported into the UK and Ireland by the C&C group best known for its Tennents Lager, Magners and Bulmers ciders.

The trucks deliver to over 35,000 accounts across the country.

Birra Menabrea of Biella, Italy renews its participation in the International Alba White Truffle Fair with a special edition bottle dedicated to the event.

Founded in 1846, Menabrea is the oldest active brewery in Italy is for the third consecutive year a partner of the Fair, which has reached its 90th anniversary.

On the occasion of one of the main gastronomic showcases dedicated truffles, Birra Menabrea dedicates a bottle to the theme "AROUND THE WORLD IN 90 YEARS" which is a guide to  the 2020 edition of the Fair.

In the illustration, the tuber “Magnatum Pico” is depicted as a globe demonstrating its journey, "going far and wide", to become one of the most important products of haute cuisine in the world.

The Menabrea special edition is distributed in the usual points of sale in the area.

Quality, tradition and culture are the strength of Birra Menabrea. A beer loved by connoisseurs that has been winning  international awards for 174 years. A success  that can be attributed to  the quality of Biella's waters, in the choice of hops, yeast strains, malt and certainly in the passion of Menabrea’s master brewer and all those involved in the process, from the initial brewing  to bottling.